Looking for a wedding photographer in Stockholm? Here’s what I think actually matters when choosing the person who will document your wedding — from photography style and personality to the moments you might not even realise are happening.

Planning an event in Stockholm? From deciding how much photography coverage you need to creating a useful shot list, here's my guide to getting photographs that capture not just what happened, but the atmosphere, people and details that made the event.

Product photography and content creation might feature the same products, but they have very different jobs to do. From polished campaign imagery to raw, everyday content, I look at the difference between the two, where a content creation agency fits in, and why I believe strong brands need both.

AI product photography is being sold to brands as a faster, cheaper alternative to a traditional photoshoot. But is good AI actually cheaper? I put it to the test using a real product and look at what AI gets right, what it gets wrong, and why those tiny details can say far more about your brand than you might think.

A photographer’s guide to Stockholm, from my favourite coffee shops and fika spots to Södermalm, Gamla Stan, Djurgården and the archipelago. These are the places I love to eat, drink, explore and photograph in Stockholm.

A coffee by the beach, surfers in the Arctic water and mountains rising straight from the sea. Ramberg Resort became one of my favourite stops on The Long Way North and a beautiful base for exploring the Lofoten Islands.

If there's one thing I look for whenever I visit a new city, it's good coffee. On a sunny day exploring Grünerløkka in Oslo, I found two cafés that I'll be thinking about long after the trip was over. Here's why Tim Wendelboe and Supreme Roastworks are two places I'd happily return to again and again.

What makes people connect with a brand? It's rarely one perfect photograph. In this journal, I share how The Long Way North reminded me that the strongest brand photography tells a bigger story, one that people can imagine themselves being part of.

Before someone buys your product, visits your café or clicks "contact", they've already formed an impression of your business. Discover why thoughtful brand photography is one of the most powerful ways to tell your story and build trust.