Photography Journal
Photography is about so much more than pressing a shutter.
This is where I share the stories behind my work, thoughts about branding and visual storytelling, lessons from photographing businesses across Scandinavia, and why the smallest details often make the biggest difference. Whether you are a business owner, a fellow creative or simply someone who loves photography, I hope you will find something here that inspires you.
Product Photography vs Content Creation: What Does Your Brand Actually Need?
Product photography and content creation might feature the same products, but they have very different jobs to do. From polished campaign imagery to raw, everyday content, I look at the difference between the two, where a content creation agency fits in, and why I believe strong brands need both.
AI Product Photography: Is It Actually Cheaper Than a Real Photoshoot?
AI product photography is being sold to brands as a faster, cheaper alternative to a traditional photoshoot. But is good AI actually cheaper? I put it to the test using a real product and look at what AI gets right, what it gets wrong, and why those tiny details can say far more about your brand than you might think.
The Best Coffee Shops in Oslo, Norway: Two Cafés I'd Return to Again and Again
If there's one thing I look for whenever I visit a new city, it's good coffee. On a sunny day exploring Grünerløkka in Oslo, I found two cafés that I'll be thinking about long after the trip was over. Here's why Tim Wendelboe and Supreme Roastworks are two places I'd happily return to again and again.

