Photography Journal
Photography is about so much more than pressing a shutter.
This is where I share the stories behind my work, thoughts about branding and visual storytelling, lessons from photographing businesses across Scandinavia, and why the smallest details often make the biggest difference. Whether you are a business owner, a fellow creative or simply someone who loves photography, I hope you will find something here that inspires you.
How Much Does Brand Photography Cost in Sweden? A Guide for Food & Drink Brands
How much should your brand budget for professional photography? From individual product images to full lifestyle campaigns and monthly content creation, I'm breaking down what goes into the cost of commercial photography in Sweden, what to consider before booking a photographer and how to get more from your investment.
What Content Does a Food or Drink Brand Actually Need Each Month?
How much content does a food and drinks brand really need? From Here product photography and lifestyle images to reels, seasonal campaigns and product launches, here is how a useful content library without organising a new shoot every week.
Product Photography vs Content Creation: What Does Your Brand Actually Need?
Product photography and content creation might feature the same products, but they have very different jobs to do. From polished campaign imagery to raw, everyday content, I look at the difference between the two, where a content creation agency fits in, and why I believe strong brands need both.
AI Product Photography: Is It Actually Cheaper Than a Real Photoshoot?
AI product photography is being sold to brands as a faster, cheaper alternative to a traditional photoshoot. But is good AI actually cheaper? I put it to the test using a real product and look at what AI gets right, what it gets wrong, and why those tiny details can say far more about your brand than you might think.