Photography Journal
Photography is about so much more than pressing a shutter.
This is where I share the stories behind my work, thoughts about branding and visual storytelling, lessons from photographing businesses across Scandinavia, and why the smallest details often make the biggest difference. Whether you are a business owner, a fellow creative or simply someone who loves photography, I hope you will find something here that inspires you.
How Much Does Brand Photography Cost in Sweden? A Guide for Food & Drink Brands
How much should your brand budget for professional photography? From individual product images to full lifestyle campaigns and monthly content creation, I'm breaking down what goes into the cost of commercial photography in Sweden, what to consider before booking a photographer and how to get more from your investment.
What Content Does a Food or Drink Brand Actually Need Each Month?
How much content does a food and drinks brand really need? From Here product photography and lifestyle images to reels, seasonal campaigns and product launches, here is how a useful content library without organising a new shoot every week.
Looking for a Wedding Photographer in Stockholm? Here’s What You Should Really Look For
Looking for a wedding photographer in Stockholm? Here’s what I think actually matters when choosing the person who will document your wedding — from photography style and personality to the moments you might not even realise are happening.