Hands planting green parsley seedlings into dark soil in a garden bed.

Photography Journal

Photography is about so much more than pressing a shutter.

This is where I share the stories behind my work, thoughts about branding and visual storytelling, lessons from photographing businesses across Scandinavia, and why the smallest details often make the biggest difference. Whether you are a business owner, a fellow creative or simply someone who loves photography, I hope you will find something here that inspires you.

rachel bell 8/26/26 rachel bell 8/26/26

AI Product Photography: Is It Actually Cheaper Than a Real Photoshoot?

AI product photography is being sold to brands as a faster, cheaper alternative to a traditional photoshoot. But is good AI actually cheaper? I put it to the test using a real product and look at what AI gets right, what it gets wrong, and why those tiny details can say far more about your brand than you might think.