Photography Journal
Photography is about so much more than pressing a shutter.
This is where I share the stories behind my work, thoughts about branding and visual storytelling, lessons from photographing businesses across Scandinavia, and why the smallest details often make the biggest difference. Whether you are a business owner, a fellow creative or simply someone who loves photography, I hope you will find something here that inspires you.
How Much Does Brand Photography Cost in Sweden? A Guide for Food & Drink Brands
How much should your brand budget for professional photography? From individual product images to full lifestyle campaigns and monthly content creation, I'm breaking down what goes into the cost of commercial photography in Sweden, what to consider before booking a photographer and how to get more from your investment.
Product Photography vs Content Creation: What Does Your Brand Actually Need?
Product photography and content creation might feature the same products, but they have very different jobs to do. From polished campaign imagery to raw, everyday content, I look at the difference between the two, where a content creation agency fits in, and why I believe strong brands need both.