The Mallows

As part of The Long Way North, a documentary style journey through Scandinavia, I partnered with The Mallows to create a collection of lifestyle brand photography that celebrated adventure, travel and the simple moments shared outdoors. Photographed across Sweden and Norway using a combination of digital and 35mm film, the campaign was designed to feel authentic, nostalgic and true to the brand's personality, helping customers imagine The Mallows as part of their own adventures.

Close-up of a person's hand reaching into a bag of 'The Mallows' dark liquorice and Belgian milk choc, with scattered letter tiles on a wooden table, sunlight coming through a window in the background.
A camping stove with a pot on top sits on a rocky beach with stones and pebbles, overlooking a body of water and a cloudy sky in the background.
A woman with curly blonde hair, glasses, wearing a black shirt and denim overalls, sitting cross-legged on a bed, holding a packet labeled 'The Mallows,' smiling and looking down inside the packet.
A woman with glasses, blonde hair, wearing a striped shirt and denim apron, smiling and holding a camera, standing outdoors near mountains and a river, with a yellow caramel snack bag on a table in the foreground.
A flat lay of various items on gray rocks, including a yellow-capped can, a cup of black coffee in a wooden cup, a beige backpack, a white pen, a brown notebook, a packet of caramel-filled mallows candies, and additional smaller objects.
Children playing Scrabble at a table with a bag of The Mallows salt caramel and Belgian milk chocolate candies, near a window showing trees outside.
Inside a vehicle, view of a pink cap, a blue water bottle, a paper bag, a red and black sign boarding a bridge, and a stormy cloudy sky through the windshield.
View from inside a room by a window showing a lakeside scene with trees and a small building, partly obstructed by a person's knee and a tissue box on a wooden surface.