Gullis

Gullis is a Belgian soft drink sold exclusively in Sweden, making it the perfect brand to photograph in the places where its customers live, explore and spend time outdoors. Across several campaigns, I created a library of commercial photography, from the brand launch in Stockholm to creative studio images and lifestyle campaigns in Abisko National Park. The aim was to capture Gullis' playful personality while showing it as a drink that belongs anywhere from busy city streets to adventures in the Swedish mountains. The result is a versatile collection of images that reflects the brand's fun, spontaneous nature and connects with its audience through authentic, everyday moments.

A woman in a pink cap and denim jacket is reaching out with a can of Gullis natural juice, with a hot dog and coffee cup on a table in front of her.
Person wearing a beige fleece jacket and a brown hiking backpack, holding a can of juice with text 'Gullis' and a graphic of a melon, overlooking a landscape of water, land, and mountains with a cloudy sky.
A can of Gullis natural juice with a drawing of a peach and the text "no added sugar" on a table, alongside a hot dog with ketchup and mustard, a paper coffee cup, and some scattered candy
A person holding a can of GULLIS natural juice with no added sugar in a grocery store aisle. The store shelves are stocked with bottles of various beverages, and the person is wearing a denim jacket and a baseball cap.
Several cans of a beverage with a black label, pink and gold text, and a pink outline of a flower or plant, resting on ice with condensation droplets visible on the cans.
A person holding a can of Gullis natural juice with pink and green text and a pink graphic of a fruit, sitting in a vehicle with a scenic view of mountains and water through the window.
A person sitting on a concrete ledge wearing light blue denim jeans, a denim jacket, and white sneakers. They are holding a can of Gullis brand natural juice with a chocolate popsicle in their other hand.
Person wearing a denim jacket and camouflage shorts holding a can of Gullís sparkling pomegranate juice
A person in a beige coat is tossing a can of GULD energy drink into the air outdoors during daytime with a blurred natural background.
Close-up of a person wearing jeans and pink sneakers standing on the ground, holding a can of Gullis natural juice. A skateboard is resting nearby.
Two people holding cans of Gullis natural juice with a burger, fries, and soda on a wooden table in a fast food setting.
Fast food restaurant meal with a cheeseburger, fries, and a sandwich, along with a can of Gullis natural juice on a wooden table.
A can of Gullis natural juice with no added sugar placed on a wooden table, with fast food items like a burger and fries in foil wrapping nearby, and a person wearing a denim jacket, white shirt, and red cap seen in the background.
A woman with curly hair wearing a pink cap and denim jacket is sitting at a wooden table in a cafe, holding a can of Gullis natural juice with her right hand. The background features red and black ceiling lights and a red wall with fire safety signs.
Two cans of pink grapefruit juice standing on a pink background, with juice being poured from a black can into a glass, which is spilling slightly.
Person holding a can of Gullis natural juice with a background of a ski lift and a landscape with hills or mountains during daytime.
A close-up of a bicycle basket attached to the handlebars, with a person's hand reaching to grab a can of Gulllis juice, with mountains and sky in the background.
Three cans of fruit and vegetable juice with a pouring stream against a pink background.
Close-up of a skateboard with a pink Converse sneaker on top, and two cans of Gullis natural juice placed on the skateboard, set against an urban background with brick buildings.
Close-up of a person riding a bicycle outdoors at sunset with cans of beverage in a front rack.
A person sitting outdoors near a mountain range, with a red backpack and a can of organic juice attached to the backpack's side pocket, greenery in the foreground, and snow-capped mountains in the background.
A can of Gullis pumpkin juice on a textured dark surface with a pink and purple spray painted background.
Person holding a can of juice in an outdoor landscape with mountains in the background during sunset.
Person holding a cup of juice outdoors during sunset with a blanket wrapped around their shoulders.
A person sitting on a skateboard with a can of Gullis brand sparkling pomegranate juice, wearing light blue jeans and pink shoes, with another person beside them wearing a pink sweater. The photo is taken outdoors on a concrete surface.
Several cans of a pink and black beverage with condensation on the outside, featuring a pink outline of a pumpkin and Swedish text, placed on a pink background.